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Matt Newell's avatar

Nice article but aaaahhhh stop capitalising moat! It doesn't stand for anything!

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Aalim Azeez Ur Rehman's avatar

I would also consider the cost base, some companies like Costco and RyanAir have an incredible ability to keep costs low which keeps them profitable. A ‘bonus’ metric would be operating leverage. If you can generate additional revenues with costs increases at a slower rate, you set yourself up for margin expansion.

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